Artwork by Marianne Mathys
Bring Visions to Life
Business Development for the IT & Tech Industry
Your Entrepreneurial Vision and Strategy is only as good as its implementation.
My Consulting Services bridge this gap between Entrepreneurial Vision and Implementation, Business Strategy and Visibility in the Market.
I am a long-time expert in services marketing within the IT Industry with a proven success record. I accompany Tech companies and their Leaders in
Service & Product Positioning
Marketing Communications.
{Novel Marketing} to participate in the epochal change.
We experience a time of epochal change. The buzz about Digitisation has shifted to discussions about the reasonable use of technology, especially Artificial Intelligence. It is no longer about the development of Technology in general, but how we make use of it to the benefit of the connected society.
You play an important role in this change.
How do you as a Technology Entrepreneur and Leader ensure, that your offering is understood in the market and replies to the most important questions: What kind of commercial benefits brings your solution to the customer and how does it contribute to overcome social challenges?
Novel (nɒvəl )
Why Novel?
“Novel things are new and different from anything that has been done, experienced, or made before”.
“A Novel is a long written story about imaginary people and events”. *
This describes what successful organisations do in this epochal change, driven by technology and AI: write their unique story. *Collins
Marketing (mɑːʳkɪtɪŋ )
Marketing - the discipline where you scale your vision by defining the go-to-market.
To make your business vision tangible for your market and relevant for your customer target, you have to carefully consider both, the business and management model.
Combined, they build the strong basis to write your Novel, allowing to take customers on a thought-out journey.
Bracket (brækɪt )
“Curly brackets are rarely used in prose and have no widely accepted use in formal writing.., More commonly, they are used to indicate a group of lines that should be taken together.” *
But widely used in programming languages such as C++, brackets shape and build a group of statements.
Structuring your vision leads to a sustainable development basis for your business. *wikipedia
Novel Perspectives
Journaling along my travel through technology.
Art is an important source of inspiration for many reasons but I consider it as one of the most important pulse generators for entrepreneurship in the epochal change.
From Project Ressources to Enterprise Architecture: Travelling through the Development of Technology
IT Projects & Ressources
As project coordinator for technology consulting in a “Big5” back in 2001/2002, I learned about IT projects and their resources (time, people, money) allocation. Later working for retail, I realised that the “internet” is not just about changing how companies operate but also how it is shaping the behavior of society.
Infrastructure & Security
As a field marketing manager in a large, US Multinational, I understood that data communication is the fundament of the economy and in order to survive, companies will only have one chance: digitisation of their business. In 2007, my employer purchased the security provider “Cybertrust” which gave me an understanding of critical infrastructure and cyber threats.
Data & Beyond
The more and more complex world (higher standardisation and regulation, IoT / data dependencies) asks for a renewed approach to control and manage it. Enterprise Architecture, using the methodology of modeling, helps to manage those tasks in a holistic way. The development of technology is taking place, and the urgent call today is about how to manage it.