A fresh Novel for an Industry Veteran
Ride Engineers Switzerland
Contribution by {Novel Marketing}..
Workshops on brand personality and positioning
Market Positioning of the Engineering Services and the Amusement Rides Offering
Preparation and participation in Industry Shows
Prepare Press Kit and Marketing Collateral
Launch Website / Newsletter based on brand personality.
“It was important for us, to have a clear positioning ready for our first show - a unique branding which will accompany my successor for many years.”
..Results for Ride Engineers Switzerland
Ready for go-to-market, sustainable branding and positioning
Fresh positioning for a new company in a market with long-time competitors.
Sustainable branding allowing faster implementation of marketing activities.
Salomé Wagner, Willi Walser and Roman Rothe (RES) celebrating the Brass Ring Award in 2018 at IAAPA in Orlando / USA.
Booth at EAS Trade Show 2018 in Barcelona
Here is the Novel.
The project with Ride Engineers Switzerland is for sure a look back. But for me it is one of the heart and soul projects because its main headline is “Entrepreneurial Courage”.
A long-time industry veteran decided to transfer all his knowledge and experience to a young, very talented successor he had been working with for some years. It was the decision to build up a new company from the green field - in an industry that is mainly driven by long-time vendors and customers (amusement parks).
The first, official “gig” was the large European trade Show in Barcelona in 2018 - no realised/finalised project by this young company to present, but very innovative concepts which deliver unmatched ride experiences and a large personal network that knows the competencies of the founder. How to present?
So the positioning, brand and service communication had to be bold - and courageous as well in order to be seen in the market.
The communicative foundations laid were further developed over time, especially for the big shows. From 2020 on, this development is in the hands of a - also very talented - person in the Swiss office.
Courage pays off. Whenever the Ride Engineers Switzerland participates at a show, they bring back home at least one award and their installed base of amusement rides spans now the entire globe. Impressive,I still celebrate their success.